Best practices for every stage of the brand marketing funnel
The immersive and attention-rich nature of the gaming world makes creativity a critical focus for advertisers seeking to make a meaningful impact on players. With this in mind, we’ve developed a data-driven report that builds on the IAB’s intrinsic in-game best practices. This report outlines the key creative tactics you should focus on, tailored to each stage of the brand marketing funnel.
Inside the report, you'll find:
- Recommended creative best practices for driving impact across the brand funnel
- Tips for maximizing campaign impact through creative effectiveness
- Key takeaways for designing in-game creatives that captivate and convert
