A DEEP DIVE INTO HOW IN-GAME ADS PERFORM AGAINST OTHER ONLINE MEDIA.
Can intrinsic in-game advertising translate the high attention associated with gaming into lasting brand impact? Our latest research, conducted with Happydemics, dives deep into this question, revealing the extent to which intrinsic in-game ads influence consumer behavior at every stage of the marketing funnel. Key questions answered in the report:
- What impact does in-game advertising have at top-of-the-funnel?
- Can in-game ads positively shift brand reputation metrics?
- What's the true impact of in-game advertising on purchase consideration?
