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LIVE WEBINAR
webinar

UNLOCKING IN‑GAME MEASUREMENT

calendar Tuesday, October 29, 2024
watch-icon 9am PT | 12pm ET | 4pm BST

HOW TO MEASURE THE POWER OF NON-INTRUSIVE ADVERTISING 

Join a live discussion between five experts from different corners of the ad industry to learn about the metrics that truly matter in measuring in-game performance and what impact this growing medium can have on incremental reach when integrated into omnichannel campaigns. By joining the discussion, you will also learn:

  • How IIGA measures up against traditional digital advertising formats
  • What stats you should focus on at each stage of the marketing funnel
  • How to measure attention in-game and why it's higher than other channels
Group 15674-1

ITAMAR BENEDY

CEO and
Co-Founder
Anzu

Group 15673

MITCH
REAMES

Multimedia journalist Adweek, Washington Post, The Verge,
and more

Group 15675

SHAWN LAYDEN

Former CEO PlayStation Worldwide
Game Studios

REGISTER TO WATCH THE WEBINAR

Jeremy  Tauber VP Sales, US at Anzu

Jeremy
Tauber

VP Sales, US at Anzu

Laetitia Guillaneuf Marketing Insight Project Senior at Happydemics

LAETITIA
GUILLANEUF

Marketing Insight Project Senior at Happydemics

Kevin Villatoro Group Director, Ecosystem Partnerships at dentsu

KEVIN
VILLATORO

Group Director, Ecosystem Partnerships at dentsu

Prasad Abhanave Integrated Planning Manager at UM WW

PRASAD
ABHANAVE

Integrated Planning Manager at UMWW

Ashwini Karandikar EVP Media, Technology, Data at 4A’s

ASHWINI
KARANDIKAR

EVP Media, Technology, Data at 4A’s