UNLOCKING IN‑GAME MEASUREMENT

HOW TO MEASURE THE POWER OF NON-INTRUSIVE ADVERTISING 

Join a live discussion between five experts from different corners of the ad industry to learn about the metrics that truly matter in measuring in-game performance and what impact this growing medium can have on incremental reach when integrated into omnichannel campaigns. By joining the discussion, you will also learn:

• How IIGA measures up against traditional digital advertising formats
• What stats you should focus on at each stage of the marketing funnel
• How to measure attention in-game and why it's higher than other channels