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LIVE WEBINAR
webinar
UNLOCKING IN‑GAME MEASUREMENT
Tuesday, October 29, 2024
9am PT | 12pm ET | 4pm BST
HOW TO MEASURE THE POWER OF NON-INTRUSIVE ADVERTISING
Join a live discussion between five experts from different corners of the ad industry to learn about the metrics that truly matter in measuring in-game performance and what impact this growing medium can have on incremental reach when integrated into omnichannel campaigns. By joining the discussion, you will also learn:
- How IIGA measures up against traditional digital advertising formats
- What stats you should focus on at each stage of the marketing funnel
- How to measure attention in-game and why it's higher than other channels
ITAMAR BENEDY
CEO and
Co-Founder
Anzu
MITCH
REAMES
Multimedia journalist Adweek, Washington Post, The Verge,
and more
SHAWN LAYDEN
Former CEO PlayStation Worldwide
Game Studios
REGISTER TO WATCH THE WEBINAR
Jeremy
Tauber
VP Sales, US at Anzu
LAETITIA
GUILLANEUF
Marketing Insight Project Senior at Happydemics
KEVIN
VILLATORO
Group Director, Ecosystem Partnerships at dentsu
PRASAD
ABHANAVE
Integrated Planning Manager at UMWW
ASHWINI
KARANDIKAR
EVP Media, Technology, Data at 4A’s