The Future of Gaming is Now: Trends, Tactics & Advertising Opportunities

Learn where to play and how to show up in 2025 

The Future of Gaming is Now is the first episode in Gaming Ad Ventures, a new webinar series from Anzu designed to keep you informed on the evolving gaming landscape.

This 45-minute session dives into what’s coming next for the industry, from blockbuster game releases and platform news to shifting player behavior, AI's rising role, and new attribution capabilities for advertisers.

Whether you’re shaping a 2025 media plan or just starting to explore gaming, this webinar will equip you with the insight and language you need to lead the conversation.

What we’ll cover:

• Major news shaking up the gaming world (Switch 2, Steam’s ad policy, The Sims’ F2P pivot)
• GTA VI and the rise of immersive, persistent game worlds
• AI’s impact on game development, marketing, and player targeting
• What new measurement tools mean for campaign performance
• Expert insights and live Q&A

Can't attend live? Register anyway, and we’ll send you the recording.