HOW GAMING SETS A HIGHER BAR FOR ADVERTISING ENGAGEMENT
To understand the opportunity gaming presents, we partnered with Lumen to conduct an extensive research study, delving into in-game campaigns from market-leading brands and collecting more attention data than any other in-game ad platform to answer several important questions:
- Does the focus on gameplay extend to advertising?
- Does capturing gamers’ attention leave a lasting impression?
- How do attention and recall relate to brand preference and purchase intent?
