Where Sports Meets Screens: Gaming’s Next Big Advertising Arena

Explore the new frontier where sports and gaming collide 

Where Sports Meets Screens is the second episode in Gaming Ad Ventures, Anzu’s webinar series exploring the latest trends and opportunities at the intersection of gaming and advertising. This session brings together leading voices from sports, media, and gaming to discuss how brands are leveraging the convergence of live sports and interactive entertainment to reach and engage fans in new ways.

Join us for a 45-minute deep dive into how sports franchises, media companies, and global advertisers are using gaming to expand their reach, enhance partnerships, and redefine fan experiences. Discover how the stadium-to-screen journey is evolving and what it means for your brand strategy.

What we’ll cover:

• How the fan experience is changing as the boundaries blur between stadium, screen, and game
• Smart, cost-effective ways brands are activating across sports and gaming—even without massive budgets
• Real-world examples and actionable insights from industry leaders