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ANZU TALKS
Capitalizing on Gaming’s Creative Potential
LEARN HOW TO HARNESS THE POWER OF GAMING
Watch the Anzu Talks webinar with Itamar Benedy, Mitch Reames, and special guest Joost Van Dreunen, former CEO and Co-Founder of SuperData Research, a Nielsen company, and author of One Up, to understand how advertisers and developers can capitalize on the unlimited potential that gaming offers by:
- Debunking the main myths and misconceptions around gaming.
- How to maintain a clean and safe virtual playground.
- Applying creativity to business strategies and in-game executions
- Redefining brand authenticity through activations in video games.

ITAMAR BENEDY
CEO and
Co-Founder
Anzu

MITCH
REAMES
Multimedia journalist Adweek, Washington Post, The Verge,
and more

SHAWN LAYDEN
Former CEO PlayStation Worldwide
Game Studios
WATCH THE WEBINAR

JOOST VAN DREUNEN
Former CEO and Co-Founder
Superdata

ITAMAR BENEDY
CEO and Co-Founder
Anzu

MITCH REAMES
Multimedia Journalist and Esportis Reporter
(moderator)