Tel Aviv-YafoIsrael Rothschild Blvd 76
How Can Game Studios Unlock Brand Advertising Revenue?
BRIDGING THE GAP BETWEEN TIME SPENT AND AD SPEND IN MOBILE GAMING
Watch the webinar where Lev Kommisarchik, Director of Mobile Games at Anzu, is joined by Itai Cohen from Fyber, Orhun Mert Simsek from APPS, and Andrew Mullins from Realtime Agency, as they discuss the blockers holding advertisers back and what games studios can do to help them feel more comfortable in the space, including:
- How do brand advertisers evaluate the inventory they buy.
- What steps can game developers take to make their inventory more attractive to brands.
- What becoming privacy-compliant means, and what benefits it presents.
Multimedia journalist Adweek, Washington Post, The Verge,
Former CEO PlayStation Worldwide