IN-GAME
ADVERTISING STANDARDS

AN INDUSTRY-WIDE PERSPECTIVE

To gain a deeper understanding of the state of in-game advertising standards we spoke to industry leaders and players across the gaming and advertising ecosystems and pulled their thoughts together into a short report.

Hear experts from companies including Mindshare, IAB UK, Unruly, Ubisoft, and Amanotes, speak about:

• The importance of setting standards and sticking to them
• Why creating a positive user experience is critical
• Why a ‘show’ rather than a ‘tell’ approach is needed
• Why keeping an open dialogue across the ecosystem is key