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ANZU SPOTLIGHT
WHAT IMPACT HAVE THE UPDATED IN-GAME AD STANDARDS HAD?
UNDERSTANDING HOW THE UPDATED STANDARDS WILL SHAPE 2023
Six months after the launch of the updated intrinsic in-game ad standards, our panel delve into what impact they have had and will have as we continue into 2023. They discuss:
- All the major updates and what you should be asking your in-game providers
- How they have helped solidify gaming as an established advertising channel
- How they allow advertisers to better compare their in-game success against other digital platforms
![Group 15674-1](https://go.anzu.io/hubfs/Group%2015674-1.png)
ITAMAR BENEDY
CEO and
Co-Founder
Anzu
![Group 15673](https://go.anzu.io/hubfs/Group%2015673.png)
MITCH
REAMES
Multimedia journalist Adweek, Washington Post, The Verge,
and more
![Group 15675](https://go.anzu.io/hubfs/Group%2015675.png)
SHAWN LAYDEN
Former CEO PlayStation Worldwide
Game Studios
WATCH NOW
![Ben Fenster](https://go.anzu.io/hs-fs/hubfs/Ben%20Fenster.png?width=380&height=383&name=Ben%20Fenster.png)
BEN FENSTER
Chief Product Officer
Anzu
![Michael Reidy](https://go.anzu.io/hs-fs/hubfs/Michael%20Reidy.png?width=380&height=383&name=Michael%20Reidy.png)
MICHAEL REIDY
SVP Advertising Sales
NBCUniversal (moderator)
![Zoe Soon](https://go.anzu.io/hs-fs/hubfs/Zoe%20Soon.png?width=335&height=338&name=Zoe%20Soon.png)
ZOE SOON
VP Experience Center
IAB
![Kavon Kavoussi](https://go.anzu.io/hs-fs/hubfs/Kavon%20Kavoussi.png?width=380&height=383&name=Kavon%20Kavoussi.png)
KAVON KAVOUSSI
Senior Product Manager - Emerging Mediums
IAS