WHAT IMPACT HAVE THE UPDATED IN-GAME AD STANDARDS HAD?

UNDERSTANDING HOW THE UPDATED STANDARDS WILL SHAPE 2023

Six months after the launch of the updated intrinsic in-game ad standards, our panel delve into what impact they have had and will have as we continue into 2023. They discuss:

• All the major updates and what you should be asking your in-game providers
• How they have helped solidify gaming as an established advertising channel
• How they allow advertisers to better compare their in-game success against other digital platforms