Offices

Tel Aviv-Yafo

Israel Rothschild Blvd 76

London

UK

Amsterdam

The Netherlands

Tokyo

Japan

Hamburg

Germany

Minsk

Belarus
ON-DEMAND WEBINAR
ANZU SPOTLIGHT

WHAT IMPACT HAVE THE UPDATED IN-GAME AD STANDARDS HAD?

UNDERSTANDING HOW THE UPDATED STANDARDS WILL SHAPE 2023

Six months after the launch of the updated intrinsic in-game ad standards, our panel delve into what impact they have had and will have as we continue into 2023. They discuss:

  • All the major updates and what you should be asking your in-game providers
  • How they have helped solidify gaming as an established advertising channel
  • How they allow advertisers to better compare their in-game success against other digital platforms
Group 15674-1

ITAMAR BENEDY

CEO and
Co-Founder
Anzu

Group 15673

MITCH
REAMES

Multimedia journalist Adweek, Washington Post, The Verge,
and more

Group 15675

SHAWN LAYDEN

Former CEO PlayStation Worldwide
Game Studios

WATCH NOW
Ben Fenster

BEN FENSTER

Chief Product Officer
Anzu

Michael Reidy

MICHAEL REIDY

SVP Advertising Sales
NBCUniversal (moderator)

Zoe Soon

ZOE SOON

VP Experience Center
IAB

Kavon Kavoussi

KAVON KAVOUSSI

Senior Product Manager - Emerging Mediums
IAS