PREDICTIONS FROM INDUSTRY EXPERTS
The in-game advertising space is an incredibly exciting industry to work in, and throughout 2022 we saw monumental changes in how brands and game developers work together, and 2023 looks set to be no different.
To help audiences understand what might be on the horizon, Anzu has curated a report full of predictions from industry experts, including NBCUniversal, IAB, Take-Two Interactive, HUMAN, IAS, and many more. Some areas covered include:
- How gaming will help us understand the future
- Why developers will look at their games differently
- Gaming at the center of advertising discussions
- Looking beyond performance marketing
