THE UK
IN-GAME AD REPORT 2022

RESEARCH HIGHLIGHTS FOR UK AUDIENCES

To understand what UK gamers look like in 2022, and what their attitudes are towards seeing ads in their favorite titles, Anzu carried out a study to help drive advertisers’ decisions around their approach to gaming, discern gamers’ mindsets, and what potential the channel offers.

This report highlights some of the key findings, looking at several key areas to:

• Explore what British gamers look like
• Look at what is important to gamers
• Recognize gamers feelings towards in-game ads
• Understand what advertisers can do to stand out