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REPORT

THE US
IN-GAME AD REPORT 2022

RESEARCH HIGHLIGHTS FOR US AUDIENCES

To understand what US gamers look like in 2022, and what their attitudes are towards seeing ads in their favorite titles, Anzu carried out a study to help drive advertisers’ decisions around their approach to gaming, discern gamers’ mindsets, and what potential the channel offers.

This report highlights some of the key findings, looking at several key areas to:

  • Explore what American gamers look like
  • Look at what is important to gamers
  • Recognize gamers feelings towards in-game ads
  • Understand what advertisers can do to stand out

FILL OUT THE FORM TO GET ACCESS

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ITAMAR BENEDY

Product Manager
Xaxis

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ITAMAR BENEDY

CEO and Co-Founder Anzu

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ITAMAR BENEDY

CEO and Co-Founder Anzu

Group 15674-1

ITAMAR BENEDY

CEO and Co-Founder Anzu