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ANZU WEBINAR
Unlock The Secrets Of In-Game Advertising Attention
UNVEILING THE SCIENCE BEHIND IN-GAME ADVERTISING ATTENTION
Join an engaging session with Lumen and Anzu as we delve into the world of in-game advertising attention. Drawing on two years' worth of data, you'll embark on a journey to understand how attention is measured, harnessed, and can be improved upon when using the right creative in dynamic gaming environments.
What's on the agenda?
- Highlights from Anzu & Lumen's Attention Report
- The connection between creativity and attention
- Tips on how to drive more attention and brand impact through creative

ITAMAR BENEDY
CEO and
Co-Founder
Anzu

MITCH
REAMES
Multimedia journalist Adweek, Washington Post, The Verge,
and more

SHAWN LAYDEN
Former CEO PlayStation Worldwide
Game Studios
REGISTER TO WATCH THE WEBINAR

Mike
Follett
CEO, Lumen

Natalia
Vasilyeva
EVP Marketing and Strategy, Anzu