Tel Aviv-YafoIsrael Rothschild Blvd 76
Unlock The Secrets Of In-Game Advertising Attention
UNVEILING THE SCIENCE BEHIND IN-GAME ADVERTISING ATTENTION
Join an engaging session with Lumen and Anzu as we delve into the world of in-game advertising attention. Drawing on two years' worth of data, you'll embark on a journey to understand how attention is measured, harnessed, and can be improved upon when using the right creative in dynamic gaming environments.
What's on the agenda?
- Highlights from Anzu & Lumen's Attention Report
- The connection between creativity and attention
- Tips on how to drive more attention and brand impact through creative
Multimedia journalist Adweek, Washington Post, The Verge,
Former CEO PlayStation Worldwide