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ANZU WEBINAR
Unlock The Secrets Of In-Game Advertising Attention
UNVEILING THE SCIENCE BEHIND IN-GAME ADVERTISING ATTENTION
Join an engaging session with Lumen and Anzu as we delve into the world of in-game advertising attention. Drawing on two years' worth of data, you'll embark on a journey to understand how attention is measured, harnessed, and can be improved upon when using the right creative in dynamic gaming environments.
What's on the agenda?
- Highlights from Anzu & Lumen's Attention Report
- The connection between creativity and attention
- Tips on how to drive more attention and brand impact through creative
![Group 15674-1](https://go.anzu.io/hubfs/Group%2015674-1.png)
ITAMAR BENEDY
CEO and
Co-Founder
Anzu
![Group 15673](https://go.anzu.io/hubfs/Group%2015673.png)
MITCH
REAMES
Multimedia journalist Adweek, Washington Post, The Verge,
and more
![Group 15675](https://go.anzu.io/hubfs/Group%2015675.png)
SHAWN LAYDEN
Former CEO PlayStation Worldwide
Game Studios
REGISTER TO WATCH THE WEBINAR
![Mike Follett](https://go.anzu.io/hs-fs/hubfs/Webinars/2023/Anzu%20Webinar%20-%20Unlock%20The%20Secrets%20Of%20In-Game%20Advertising%20Attention/Mike%20%20Follett.png?width=697&height=702&name=Mike%20%20Follett.png)
Mike
Follett
CEO, Lumen
![Natalia Vasilyeva](https://go.anzu.io/hs-fs/hubfs/Webinars/2023/Anzu%20Webinar%20-%20Unlock%20The%20Secrets%20Of%20In-Game%20Advertising%20Attention/Natalia%20Vasilyeva.png?width=697&height=702&name=Natalia%20Vasilyeva.png)
Natalia
Vasilyeva
EVP Marketing and Strategy, Anzu