Unlock The Secrets Of In-Game Advertising Attention

UNVEILING THE SCIENCE BEHIND IN-GAME ADVERTISING ATTENTION

Join an engaging session with Lumen and Anzu as we delve into the world of in-game advertising attention. Drawing on two years' worth of data, you'll embark on a journey to understand how attention is measured, harnessed, and can be improved upon when using the right creative in dynamic gaming environments. 

What's on the agenda?

• Highlights from Anzu & Lumen's Attention Report
• The connection between creativity and attention
• Tips on how to drive more attention and brand impact through creative